Communicating your vision as a healthtechie is no easy task, whether you're trying to convince a dragons' den to invest or trying to curate your company's public image in the media. This evening will be all about how to tell your story, whether you're an individual with an idea or part of a company with a reputation to manage.
The event will consist of two main parts. First, Will Iredale will get the conversation started on the art of storytelling using mainstream media. Then we will move into an intimate workshop session about how to credibly pitch your story led by Mariana Lucia Marquez. This will be an active workshop on how to tailor your story for the appropriate audience, whether it’s to potential investors or to potential clients.
Concurrent to the workshop, Will Iredale will be offering short PR clinics where you can ask questions about how to best leverage mainstream media to tell your company’s story. These clinics will be on a first come first serve basis. You can sign-up here.
Will Iredale has worked in the media industry for 20 years — as a staff reporter at The Sunday Times, a Director at awarding-winning PR firm MacLaurin and now as CEO and founder of Iredale Communications. His recent book — The Kamikaze Hunters — was a Sunday Times top ten and international bestseller. You can check him out AR https://www.linkedin.com/in/will-iredale-762ba84/ or tweet him @WIredale and @iredalecomms
Mariana Lucia Marquez - Resident pitch coach
Mariana Lucia Marquez, Founder of Metaspeech, is a choreographer and public speaking coach. Drawing from movement direction, neuroscience and somatic research, Metaspeech’s training develops the necessary soft skills (active listening, giving & receiving feedback, empathy, and leadership) to excel at conscious communication: from pitching & presenting, delivering a difficult message, chairing meetings, motivating a team, or simply inspiring others to get things done.
In the last 3 years, Metaspeech’s tech startup clients have raised over £62M from investors, the BBC’s Dragon’s Den (the UK’s Shark Tank), accelerators and pitch competitions. Business clients include major tech players like Google and indeed.com as wells as trailblazing UK startups like GoCardless and Hyiacar. Check out the company on LinkedIn: https://www.linkedin.com/company/metaspeech/ or via Twitter: https://twitter.com/metaspeech.
6.00 - 6.30 pm - Arrivals and Welcome by One Health Tech
6.40 - 7.00 pm - Will Iredale, CEO & Founder
7.00 - 8.00 pm - Mariana Lucia Marquez, Founder & Resident Pitch Coaching
8.00 - 9.00 pm - Networking with nibbles and drinks
9.00 pm - Event close.