Conveying a concise, clear message can be challenging for healthtech companies. How can you resonate with patients, clinicians, IT Directors, commissioners, investors and the media? As a new healthtech start-up, or an established organisation, it's important to be able to adapt and 'shape shift' whilst retaining your core message and company values. This workshop will look at the key audiences across the health and care technology landscape and work with you in an interactive setting to cover everything from how to communicate your culture through a blog, to pitching to an investor. This event is aimed at start-ups that are either developing or refining their communications, or for organisations looking to reach out into the health and care technology sector.
4.30pm – 5pm: Welcome and introductions
5pm – 6pm: Media masterclass
- Projecting your brand in the media: Will Iredale, a former Sunday Times journalist who now runs a successful public relations agency advising companies in the the healthtech sector, will discuss how the media works and how companies can successfully raise their profile and drive new business through publicity. Anna Hodgekiss, award-winning health journalist and editor, reveals what heath editors in the media look for in a successful story.
- Costanza Scarpa, Head of Marketing at OurPath, reveals the benefits to a brand of increasing media exposure.
6.15pm – 7pm: Choice of breakout session – NHS or Corporate perspective (more details to follow).
Opt into the group which most interests you, hear from the OHT team on their insights on the NHS or work with Alix Critchley, who will help you with her knowledge on how to target Corporates.
7pm – 8pm Drinks and networking (as ever!)